Every entrepreneur dreams of getting their product into the hands of their target customers. However, even if your product is excellent, marketing is crucial to its success. This is where Shark Tank comes in - a reality show that showcases entrepreneurs' innovative ideas and products, giving them a platform to pitch their ideas to successful investors.
Scrub Daddy, a company that created a soft, unique, and effective scrubbing tool for cleaning dishes, is an excellent example of a company that went from being an unknown start-up to thriving—all thanks to Shark Tank.
Here, we will explore Scrub Daddy's journey before and after Shark Tank and what made it an epitome of a successful business.
The Birth of Scrub Daddy
Before Scrub Daddy’s appearance on Shark Tank, its inventor Aaron Krause faced numerous challenges. His company was making money, but the business was not as profitable as it should be.
Krause had an idea for a new product and after researching various materials, he discovered that foam could achieve the type of scrubbing material he sought. He created prototypes and started contacting manufacturers.
Scrub Daddy's Appearance on Shark Tank
Scrub Daddy made its debut on Shark Tank in 2012. Aaron Krause, its founder and inventor, pitched the product to the impressed judges. Lori Greiner was so impressed that she invested $200,000 in exchange for 20% of the company.
This was the beginning of a company-wide success story. After the show, Scrub Daddy's sales skyrocketed, thanks to national exposure on prime-time television.
Becoming America’s Favorite Scrubber
Within a year of appearing on Shark Tank, Aaron Krause made over $18 million in sales. Scrub Daddy's success story continues to grow, with the product expanding beyond department store shelves to a wide range of retailers. These include:
- Bed Bath & Beyond
Today, Scrub Daddy prides itself as a versatile cleaning tool that can be found in millions of homes across America. The company has also expanded its range to include other cleaning products. These include such as sponges, erasers, and scrubbers.
What Makes Scrub Daddy Successful?
One of the main reasons why Scrub Daddy is successful is their product innovation. They are not like any other scrubber in the market, and that means they stand out. The happy face design is also unique. And it gives it an advantage in catching the attention of potential customers.
The main concept behind the product's design is an effective and durable scrubbing texture which means it can deal with tough stains and debris. The sponge can change its texture and shape when either warm or cold water is used. And this adds to its versatility.
Shark Tank has provided many businesses, including Scrub Daddy, with a platform to exchange ideas and find more investors. The power of television and public perception have transformed Scrub Daddy from a hopeful entrepreneur to a household name.
Successful entrepreneurs like Aaron Krause prove that anything is possible with the right product, strategy, and people. Ultimately, Scrub Daddy is a true epitome of a successful business before and after Shark Tank.